During the summer of 2009 we launched a campaign on behalf of the Swedish ferry transportation company Stena Line that combined guerrilla marketing with QR-codes. We produced a number of posters that resembled those of the local public transportation organization Västtrafik’s and put them in bus and tram shelters. The posters contained information on ferry departures for Fredrikshavn in Denmark, with connecting trains to the resort Skagen. A QR-code linked to Stena Line’s information on Skagen.

This is an example of combined on-line/off-line marketing, where the mobile phone is used to connect the two.

More mobile stuff!
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As detailed earlier, Jon Svensson from Cordovan Stockholm has been weaving his guerilla magic all over Gothenburg doing a campaign for Stena, and he’s got a nice little bit of press from Sweden’s trendy advertising publication “Resumé”…

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You, like I, may have thought that this was guerilla marketing…

…well it’s not. Guerilla marketing is when the marketing hits the streets in unusual, and often memorable, means. Our very own Jon Svensson of Cordovan Academy has been hitting the streets this week to market weekend holidays in Skagen. (more…)