Twingly Live is a new application making it possible to sponsor real time services for media web sites. The first business case is a special version for the Climate Conference in Gothenburg, sponsored by Vattenfall. In this case, the application is fully integrated in one of the largest Swedish news sites, dn.se and, off course, it’s real time. The Cop15 Twingly Live is showing news articles that tweets with the hashtag #cop15 are linking to.
This is how it works:
This is a good way for companies to get real time feedback and input on a specific subject. As the corporate world becomes more and more transparent thanks to social media, it’s important that companies start living their brand, otherwise, it might seem they’re high jacking a topic rather than contributing to and supplying a good overview of the real time conversation taking place on the Internet regarding a specific topic.
Vattenfall has been questioned in different social channels. Twingly Live is a good way for them to follow the discussion and also giving them an opportunity to act and communicate with their critics.
What would you like to have a live stream about? Amarone wines? Middle aged women snowboarding? Rare orchids? The possibilities are endless!
/ylva.
