There’s an old Swedish saying about champagne: if you open a champagne bottle you’ll have to drink it all! Well, that’s not true anymore. At Skybar Royal Viking Hotel, the most central skybar in Stockholm, you can enjoy a single glass of champagne. The new concept called “Champagnetimmen” begins as soon as TV4’s program “Förkväll” turns off the light. If you are quick enough you might spot the hostesses Yvonne Ryding, Elisabeth Höglund and Carin da Silva.

The skybar has recently been renovated into a modern bar that offers a pleasant lounge atmosphere. Besides offering hotel guests and locals a place with a view, the skybar is an extension of Royal Viking Hotel’s own brand and, as such, should help the hotel to attract new guests. Of course, we have a finger in the pie when it comes to market Skybar.

The champagne in question is the champagne of the house Philipponnat – a champagne house on the banks of the river Marne, close to the Roman church Mareuil sur Aÿ. With of base of Pinot Noir grapes, this champagne is full-bodied, structured and fresh. A glass of this champagne is a perfect way to start a nice evening.

The spectacular view you get for free.

Last week, Cordovan organized a seminar together with SHL, on the effects of a cooperation between the HR and marketing departments to strengthen a company’s brand. Katarina Berg, HR manager at 3, talked about how she succeeded in becoming the HR manager of the year.

You have probably experienced yourself, that the impression you get from one representative from a company, positive or negative, influences your general perception of the entire company.
Therefore, no matter how good the brand strategy for that company is, one person can ruin it by acting inappropriately. This is exactly why it is extremely important to involve and engage the employees and give them possibilities to express their thoughts and ideas on the company and the brand.

This is to be considered as an ongoing process, not a onetime effort. It requires a lot of work, but if well carried out, the results are well worth while. Luckily, today, there are a lot of great tools that can be helpful in such a process, like an intranet based on social media components (blogs, wikis and different types of feeds).

It’s time to stop just saying that our employees are our biggest asset and start acting like it instead. Want to see an example? Watch this video about Patagonia, an outdoor clothing company. As Katarina Berg said at the seminar; proud people perform.
/ylva.